Think about the sentence.
Ask yourself why did the advertiser write such a statement.
Discuss.
Wednesday, 16 January 2013
Visual Text: Advertisements!
In today's world of advertisement ads for similar products are directed at different groups of people, depending on which magazine you find them in. For instance if were to look in ESPN magazine for example those ads would be aimed more towards men and teenage boys. If you were to look in Cosmopolitan magazine those ads would be aimed towards women. When manufacturers come up with different ads for different groups of people it allows for that product to appeal to a wider array of people.
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I feel that this advertisement is targetted at females. This is evident from the sentence, "This country is not built by men in suits" In other words, this country could also be built by females as well. Through this, the advertiser might appeal to female readers to adopt a rugged outlook.
ReplyDeleteI think that the advertiser is trying to tell us that their product is not only for men but also for woman.
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